Senior Demand Generation Marketer
New
T
TLDRTech media
We're 100% remote across the US and Canada.Full-TimeSenior
SalaryTotal cash at target is $207,000 - $321,500; Base salary: $164,000 to $255,500; Annual bonus: $43,000 when we hit our company revenue goal, paid in cash each January, with upside up to $86,000 if we beat it
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Job Details
- Experience
- 6+ years in B2B demand generation
- Required Skills
- HubSpot
Requirements
- Have 6+ years of experience in B2B demand generation.
- Have owned a pipeline or revenue number.
- Have hands-on experience running integrated campaigns across paid, email, web, and content.
- Be able to perform attribution and funnel analysis.
- Understand email as a demand generation channel.
- Have experience building, testing, and optimizing nurture and lifecycle programs.
- Nice to have: experience in media or advertising sales, product-led or self-serve motions, or selling to marketers.
Responsibilities
- Own inbound and marketing-sourced pipeline goals end to end.
- Run paid programs, HubSpot nurtures, and the email calendar; test, optimize, and report on funnel performance.
- Lead integrated campaigns from planning through launch, including webinars, gifting, and account playbooks.
- Partner with Product Marketing and Content on integrated campaigns.
- Work with Sales on accounts and verticals to shape campaign strategy and support outbound.
- Develop new channels and audiences, including product-led and self-serve entry points that tap the subscriber base.
- Perform attribution and funnel analysis.
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