Senior Salesforce Marketing Cloud Consultant
J
JobgetherMarketing automation
Based in BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- SQLMicrosoft ExcelCRM
Requirements
- Proven experience with Salesforce Marketing Cloud Engagement, including implementation, configuration, and management of marketing automation solutions.
- Strong knowledge of creating, configuring, maintaining, and managing Data Extensions.
- Hands-on experience developing, maintaining, and monitoring workflows using Automation Studio.
- Practical experience designing, implementing, troubleshooting, and optimizing customer journeys using Journey Builder.
- Ability to write SQL queries for database exploration, audience segmentation, data manipulation, and campaign-related analysis.
- Salesforce Marketing Cloud Administrator certification or an equivalent qualification.
- Previous experience implementing or supporting CRM projects, marketing automation initiatives, or customer relationship management strategies.
- Ability to interpret campaign data and performance indicators, identify trends, and translate insights into improvements.
- Familiarity with customer retention, engagement, loyalty, and personalized communication strategies.
- Experience developing targeted audiences and tailoring campaigns to customer behavior, preferences, and profiles is an advantage.
- Knowledge of CRM metrics, campaign reporting, and marketing effectiveness measurement.
- Familiarity with Excel and data analysis solutions.
- Ability to collaborate with multidisciplinary teams and translate business needs into marketing automation solutions.
Responsibilities
- Design and evolve communication plans and relationship marketing initiatives focused on retention, engagement, loyalty, and long-term value.
- Develop and optimize automated customer journeys using Salesforce Marketing Cloud Engagement.
- Configure, maintain, and monitor Data Extensions, Automation Studio processes, and Journey Builder workflows.
- Analyze and segment customer databases to develop targeted audiences and personalized communications.
- Plan and execute customer journeys across email, SMS, push notifications, WhatsApp, and other communication channels.
- Configure triggers, entry criteria, segmentation rules, and automated actions for customer journeys.
- Track campaign performance indicators, identify optimization opportunities, and recommend improvements.
- Maintain the accuracy, integrity, consistency, and appropriate management of customer data.
- Collaborate with CRM, marketing, data, and technology teams to align solutions with business requirements.
- Test and validate workflows, troubleshoot automation issues, and support platform integrations.
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