Growth / Experimentation Lead - DTC eCommerce

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KittySpout / DoggySpoutDTC eCommerce

Toronto, Ontario, Canada. Bucharest, Romania. Buenos Aires, Argentina. Bogotá, Colombia. Warsaw, PolandFull-TimeLead

Salary4,000 - 6,000 USD per month

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Job Details

Have 3–4+ years of experience running CRO programs for Shopify DTC brands.
Provide data-backed results from tests and funnels that lifted conversion rate, average order value or revenue per visitor.
Have experience building and testing paid-acquisition funnels and landing pages.
Have deep hands-on Intelligems experience.
Have experience with AfterSell or a similar tool, Microsoft Clarity and Shopify analytics.
Be able to set up and QA a test independently.
Have experience briefing developers and designers and managing a CRO agency.
Be able to write clear hypotheses, size tests appropriately and evaluate results using an agreed significance rule.
Understand how bundles, discounts, subscriptions and upsells affect conversion, average order value and margin.
Be fluent in English.
Be willing to work overtime or weekends if needed.

Maintain a ranked CRO test plan and backlog for both brands.
Run split tests on paid-acquisition funnels and build new funnels and landing pages aligned with ad angles.
Brief developers and designers, QA test variants, and launch tests weekly.
Evaluate completed tests, ship winning variants, and identify conversion drops the same day.
Manage the CRO agency's test list, targets and results, and decide with the Head of Growth when work moves in-house.
Report conversion rate, revenue per visitor, average order value, live tests and win rate weekly.
Run the weekly CRO & Funnels meeting.
Build and test on-site offers and post-purchase upsells.

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