Founding Head of Marketing
P
PurpleBinderCompliance software
Source API remote eligibility restrictions: United StatesFull-TimeDirector
SalaryThis is an equity-only position. There is no salary.
Apply NowOpens the employer's application page
Job Details
- Required Skills
- SEOCompliance
Requirements
- Have taken a product from zero to paying customers before.
- Ideally have experience in B2B SaaS, legal tech, HR tech, compliance, or a vertical serving small-to-mid-sized businesses.
- Be able to write landing pages and set up email sequences.
- Be able to run webinars and pitch partnerships.
- Be able to analyze conversion data and adjust marketing plans.
- Run experiments quickly, evaluate results honestly, and pivot when needed.
- Be comfortable working with ambiguity and building a go-to-market playbook from scratch.
Responsibilities
- Develop go-to-market strategy for document generation, compliance monitoring, and bundled services.
- Define positioning and messaging for non-technical operators, including restaurant owners, HOA board members, and HR directors.
- Select and execute channels such as content marketing, SEO, partnerships, industry associations, local business networks, and targeted outreach.
- Optimize conversion across the funnel, from website visits and signups to purchases and monitoring subscriptions.
- Create content based on regulatory updates and operational compliance topics.
- Plan and execute the launch, including PR, outreach, early adopter programs, and beta-to-paid conversion.
View Full Description & ApplyYou'll be redirected to the employer's site
