Head of Marketing
New
P
PPM WorksB2B technology marketing
Must be located within the United States.Full-TimeDirector
Salary120,000 - 150,000 USD per year
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Job Details
- Experience
- 7+ years in B2B marketing, ideally in technology, software or professional services
- Required Skills
- SEOWordPressHubSpotCanvaCRM
Requirements
- Have 7+ years of experience in B2B marketing; technology, software, or professional services experience is ideal.
- Bring hands-on HubSpot experience with email, campaigns, workflows, CRM, and reporting.
- Have WordPress experience updating pages and publishing content.
- Use Canva, Adobe, or similar design tools to produce polished collateral.
- Write effectively for executive and technical audiences.
- Have a track record of creating and running marketing campaigns end to end, generating leads, and demonstrating results with data.
- Be comfortable owning a broad marketing program independently and setting priorities.
- Project management, PPM, or Microsoft ecosystem experience (Project, Planner, or Power BI) is a plus.
- Partner or channel marketing experience is a plus.
- Event and webinar production experience is a plus.
- Video editing for YouTube and social is a plus.
Responsibilities
- Plan and run lead-generation campaigns that produce marketing-qualified leads and support pipeline growth.
- Track and report campaign results in HubSpot.
- Write and produce blog posts, case studies, lead magnets, sales collateral, and handouts for CIOs, PMO leaders, and IT directors.
- Own the newsletter and email nurture programs.
- Manage the company LinkedIn presence and support executive posting.
- Maintain and improve ppmworks.com in WordPress, including landing pages and SEO basics.
- Plan and promote webinars and manage the YouTube channel.
- Coordinate conference presence, booth materials, swag, and the annual customer and partner event.
- Run co-marketing with Microsoft and OnePlan.
- Build presentations, one-pagers, and proposal materials with the sales team.
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