Digital Marketing Manager
A
Alma LasersMedical-aesthetic technology
Source API remote eligibility restrictions: United StatesFull-TimeManager
Salary100,000 - 120,000 USD per year
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Job Details
- Experience
- Minimum four (4) years of experience in digital marketing, demand generation, marketing operations, or related functions.
- Required Skills
- SalesforceSEOLead GenerationNetSuite
Requirements
- Minimum four years of experience in digital marketing, demand generation, marketing operations, or related functions.
- Bachelor’s degree preferred, or equivalent combination of education and experience.
- Experience managing paid media, CRM, automation, analytics, website optimization, and lead generation programs.
- Experience managing Salesforce, NetSuite, Marketo, or comparable platforms.
- Expertise in paid media, including SEM and GDN, SEO, GEO, CRM, automation, analytics, and organic and paid social platforms.
- Experience with social platforms including Instagram, LinkedIn, TikTok, and YouTube.
- Understanding of community-driven growth, creator ecosystems, and content performance.
- Ability to use data and insights to guide action, with a commercial focus on CAC, LTV, and ROI.
- Strong project management skills in a fast-paced digital environment.
- Willingness to travel and support events outside standard business hours; the position requires at least 20% business travel, including some weekends.
- Experience with AI tools and modern digital technologies preferred.
- Experience in medical devices, aesthetics, healthcare, beauty, or regulated industries preferred.
Responsibilities
- Execute integrated digital marketing strategies and campaigns across digital, live events, content, public relations, and field channels.
- Manage social media channels, content calendars, publishing cadence, and audience engagement.
- Coordinate creators, influencers, ambassadors, and strategic partnerships.
- Execute full-funnel demand generation campaigns across paid media, search, social, retargeting, email, SMS, and nurture automation.
- Optimize targeting, media efficiency, landing pages, and conversion strategy, and partner with sales leadership to improve lead quality and funnel conversion.
- Execute SEO, GEO, and LLM discoverability initiatives and improve content architecture, metadata, and organic acquisition.
- Build nurture, retention, reactivation, and advocacy programs, including segmented and automated customer journeys.
- Manage website, microsite, and landing page strategy; lead A/B testing, personalization, and continuous optimization.
- Build performance dashboards and manage CRM and marketing automation systems, integrations, lead routing, database quality, segmentation, and reporting.
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