Social Media and Content Coordinator / Digital Marketing Specialist

Access OffshoringDigital marketing

United States, US hoursFull-Time

Salary not disclosed

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Job Details

Have strong written English skills and excellent copywriting, editing, and proofreading abilities.
Have proven experience managing business social media accounts, particularly LinkedIn.
Be proficient in Canva or similar tools for creating marketing graphics.
Have experience developing content calendars and managing social media content from creation to publication.
Have hands-on website management experience, including updating content, service pages, images, and landing pages.
Have working knowledge of SEO fundamentals, including meta descriptions, page titles, internal linking, and content optimization.
Have experience creating and managing email marketing campaigns.
Be familiar with website analytics, inquiry tracking, and digital marketing performance reporting.
Be able to analyze campaign results, recommend improvements, and optimize website messaging and calls to action.
Have strong organizational skills, attention to detail, and the ability to manage multiple priorities independently.
Experience in professional services, B2B marketing, or technical industries is an advantage.
Experience managing Google Ads or LinkedIn Ads, including budgets, conversion tracking, and campaign optimization, is an advantage.

Write, edit, and proofread social media copy, short articles, and email content.
Create marketing graphics using Canva or similar design tools.
Develop and maintain content and marketing calendars.
Schedule and publish content primarily on LinkedIn, with Facebook as appropriate.
Monitor social media comments and messages and escalate inquiries to the appropriate team members.
Update website content, service pages, images, and contact forms, and create campaign landing pages.
Implement basic SEO improvements, including page titles, meta descriptions, internal linking, and content optimization.
Create, schedule, and manage email marketing campaigns.
Set up and monitor website analytics and inquiry tracking, and report campaign performance.
Recommend improvements to website messaging, calls to action, and conversion rates.

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