Commercial Director - West
New
C
Celsius Holdings, Inc.CPG and beverage
WEST REGION OF THE UNITED STATESFull-TimeDirector
SalarySalary Range: $140,000-$175,000 plus incentives
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Job Details
- Experience
- 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry
- Required Skills
- Cross-functional Team LeadershipBudget management
Requirements
- Bachelor's degree in Business, Marketing, Finance, or a related field required.
- 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry.
- Multi-unit or regional sales leadership experience.
- Experience leading cross-functional teams.
- Distributor management experience.
- Experience developing high-performing teams.
- Strong understanding of retail execution and field sales operations.
- Valid U.S. Driver’s License required.
- Must pass an MVR (Motor Vehicle Record) screening.
Responsibilities
- Partner with the Regional VP/GM to develop and execute the region's commercial strategy.
- Translate national initiatives into regional execution plans and lead commercial planning against revenue, volume, profitability, and market share objectives.
- Monitor sales growth, distribution, velocity, market share, promotional effectiveness, execution KPIs, customer profitability, and budget adherence.
- Use data and insights to identify trends, risks, and opportunities and implement corrective actions.
- Lead commercial execution across markets, including retail standards, display execution, promotional compliance, distributor execution, and performance reviews.
- Partner with distributor leadership and regional customers to improve execution, maximize distribution, resolve operational challenges, and execute promotional programs.
- Align regional priorities with Sales, Marketing, Shopper Marketing, Commercial Strategy, Business Operations, Supply Chain, Finance, Revenue Growth Management, and Category Management.
- Manage regional budgets, trade investments, marketing funds, operating expenses, headcount planning, forecasting, and financial reporting.
- Support annual operating plans, quarterly business reviews, market planning, territory optimization, and resource allocation.
- Develop high-performing teams and future leaders, drive accountability, and improve commercial processes.
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