PR Specialist, Earned Media & Digital PR
New
R
RR DigitalDigital marketing
Full-time, remote (United States). Candidates must be based in the United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Roughly 3 to 5 years of hands-on PR/media relations experience
Requirements
- Have roughly 3 to 5 years of hands-on PR/media relations experience; equivalent experience is welcome.
- Demonstrate experience independently pitching media, following up appropriately, managing inquiries, and contributing to genuine earned coverage.
- Bring excellent writing, editing, and news judgment, including the ability to translate technical or sensitive material into accurate, compelling stories.
- Show strong organization and accountability while managing multiple campaigns, approvals, and deadlines.
- Be able to communicate progress without constant supervision.
- Be confident working with clients, subject-matter experts, journalists, and colleagues across functions.
- Understand editorial independence and the distinctions among earned media, sponsored content, and press release distribution.
- Handle confidential and sensitive legal and survivor-advocacy matters with care, accuracy, sound judgment, and discretion.
Responsibilities
- Organize campaign briefs, draft materials, build targeted outlet lists, conduct outreach, follow up, manage responses, and report results.
- Pitch journalists, editors, podcast producers, newsletter writers, and other relevant publishers with individualized, newsworthy angles.
- Maintain and grow authentic media relationships.
- Draft and edit press releases, story pitches, attorney commentary, statements, interview briefs, thought-leadership materials, and client updates.
- Identify proactive opportunities from breaking news, litigation developments, public records, client milestones, and timely trends.
- Support digital PR campaigns promoting original research, surveys, useful resources, and data-driven stories.
- Coordinate attorneys and clients for interviews, approvals, and time-sensitive journalist requests.
- Monitor and distinguish independent earned coverage, wire syndication, editorial mentions and links, referral activity, and other campaign outcomes.
- Refine reporting templates, campaign intake, repeatable processes, and cross-team workflows.
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