Creative Strategist (E-Commerce)

New
P
PomeloE-commerce marketing
Listing locations: USA; Location base: USAFull-TimeSenior
Salary not disclosed
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Job Details

Experience
4+ years of experience in a related field
Required Skills
Project ManagementA/B testing

Requirements

  • Bachelor’s degree in a relevant field.
  • 4+ years of experience in a related field.
  • Experience in performance marketing or user acquisition for e-commerce brands.
  • Familiarity with Meta, TikTok, and Google Ads.
  • Strong scriptwriting and copywriting abilities, particularly for short-form ads.
  • Proficiency analyzing ad performance data, including Meta Ads Manager and TikTok analytics.
  • Knowledge of creative testing strategies, including hooks, CTAs, and A/B testing frameworks.
  • A proven track record of delivering ad campaigns that meet performance KPIs.
  • Experience coordinating creators, influencers, or production teams.
  • Project management skills to manage multiple deadlines and stakeholders.
  • Experience presenting to clients in a client-facing role.

Responsibilities

  • Develop campaign strategies that align creative concepts with e-commerce client goals.
  • Analyze performance data to identify trends, effective ad elements, and areas for improvement.
  • Develop actionable creative briefs for designers and video editors.
  • Write conversion-focused ad scripts for platforms such as Meta, TikTok, and Google.
  • Propose creative concepts for A/B testing.
  • Manage the end-to-end creation of videos, graphics, and ad copy.
  • Conduct A/B testing to improve creative performance and campaign efficiency.
  • Adapt strategies to platform updates and audience behaviors.
  • Present actionable performance insights to clients and guide future campaign optimizations.
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