Creative Strategist (E-Commerce)
New
P
PomeloE-commerce marketing
Listing locations: USA; Location base: USAFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years of experience in a related field
- Required Skills
- Project ManagementA/B testing
Requirements
- Bachelor’s degree in a relevant field.
- 4+ years of experience in a related field.
- Experience in performance marketing or user acquisition for e-commerce brands.
- Familiarity with Meta, TikTok, and Google Ads.
- Strong scriptwriting and copywriting abilities, particularly for short-form ads.
- Proficiency analyzing ad performance data, including Meta Ads Manager and TikTok analytics.
- Knowledge of creative testing strategies, including hooks, CTAs, and A/B testing frameworks.
- A proven track record of delivering ad campaigns that meet performance KPIs.
- Experience coordinating creators, influencers, or production teams.
- Project management skills to manage multiple deadlines and stakeholders.
- Experience presenting to clients in a client-facing role.
Responsibilities
- Develop campaign strategies that align creative concepts with e-commerce client goals.
- Analyze performance data to identify trends, effective ad elements, and areas for improvement.
- Develop actionable creative briefs for designers and video editors.
- Write conversion-focused ad scripts for platforms such as Meta, TikTok, and Google.
- Propose creative concepts for A/B testing.
- Manage the end-to-end creation of videos, graphics, and ad copy.
- Conduct A/B testing to improve creative performance and campaign efficiency.
- Adapt strategies to platform updates and audience behaviors.
- Present actionable performance insights to clients and guide future campaign optimizations.
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