Creative Strategist - Acquisition
New
T
TrafileaDTC eCommerce
Listing locations: USA; 100% RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent in English (B2+ minimum).
- Experience
- 4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising (DTC, agency, or similar).
- Required Skills
- A/B testing
Requirements
- Have 4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising in DTC, an agency, or a similar setting.
- Have a proven track record crafting high-converting video ads and UGC content.
- Demonstrate a strong grasp of sales psychology, persuasive copywriting, and buyer persona frameworks.
- Be confident interpreting KPIs, extracting insights, and proposing actionable iterations.
- Have hands-on experience with A/B testing, creative diagnostics, and funnel optimization.
- Understand trends and platform nuances across Meta, TikTok, and YouTube.
- Be highly organized and execution-focused, with a structured approach to creative planning.
- Be able to collaborate and provide feedback to creators, editors, and copywriters.
- Be fluent in English at B2 level or higher.
Responsibilities
- Lead creative strategy for assigned product funnels and optimize assets for direct-response performance.
- Define creative angles, hooks, and ad structures using storytelling, persuasive copy, and visual psychology.
- Analyze creative KPIs, including ROAS, CTR, Hook Rate, Thumbstop, and View Rate, to identify winners and iterate.
- Conduct weekly AdBattery diagnostics to manage ad variety, freshness, and fatigue.
- Design and execute creative A/B testing plans covering copy, visuals, and formats.
- Use UGC, trends, and platform-specific formats across Meta, TikTok, and YouTube.
- Collaborate with Creative Operations, Copywriters, and Video Editors on briefs, production, and post-production.
- Partner with Growth and Data teams to align creative strategy with funnel performance and scaling priorities.
- Give creators and content partners actionable feedback aligned with brand tone and direct-response objectives.
- Monitor platform trends, competitor benchmarks, and consumer behavior for new creative opportunities.
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