Senior Marketing Strategist

Tree TractionDirect mail marketing

Remote (US) or Optional Hybrid in Lehi, UtahFull-TimeSenior

Salary not disclosed

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Job Details

Have 18+ months at one company or client managing $500K+ in creative direct-response ad spend.
Have managed $1M+ in lifetime ad spend.
Have lead-generation experience for US home service companies.
Provide specific, quantified examples of lowering cost per lead or improving a funnel.
Use AI daily to build and track campaigns, dashboards, and research.
Be confident on client calls, on video, and when responding in the moment.
Be available from 8 a.m. to 5 p.m. Monday through Friday for internal and client meetings.
Be flexible about hours; some weeks may exceed 50 hours or involve unusual hours.
Direct mail experience is a plus.
Experience designing static ads in Canva or similar is a plus.
Experience with AI content tools for images, video, and landing pages, such as Higgsfield, is a plus.

Create direct-mail copy, offers, and designs in Canva or similar, with response as the goal.
Own client response rate, cost per lead, cost per booked job, and ROI results.
Run A/B tests, especially in saturated markets.
Add campaign touchpoints such as SMS, ringless voicemail, follow-up mail, and landing pages.
Join calls with major clients to explain the strategy and respond to pushback.
Train the Client Success team through short videos for team members and clients.
Specify dashboards and reports for the tech team and bring ideas to the company's marketing team.
Check in weekly with fulfillment to ensure orders go out correctly and on time.

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