Analista de Dados Pleno - CRM PME
J
JobgetherCRM analytics
Based in BrazilFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Required Skills
- SQLMicrosoft Power BIOracleSalesforceTableauMicrosoft ExcelGoogle SheetsLooker
Requirements
- Previous experience in data analytics, CRM, marketing analytics, customer intelligence, or a related field.
- Strong SQL skills for data extraction, transformation, manipulation, and analysis.
- Advanced proficiency in Excel or Google Sheets.
- Experience with business intelligence and data visualization tools such as Power BI, Tableau, or Looker.
- Ability to develop performance analyses, conversion funnels, cohort studies, customer segmentation, and behavioral analyses.
- Knowledge of CRM and digital marketing metrics, customer lifecycle management, engagement, conversion, retention, churn, and customer lifetime value.
- Familiarity with CRM, marketing automation, or MarTech platforms such as Salesforce, Adobe Campaign, Braze, Oracle, or RD Station.
- Understanding of A/B testing, business hypotheses, experimentation methodologies, and impact measurement.
- Strong analytical thinking, investigative skills, attention to detail, and a critical mindset when evaluating data and assumptions.
- Ability to turn analytical findings into practical business recommendations and explain insights to stakeholders with different levels of technical expertise.
- Nice to have: knowledge of Python, R, or other programming languages used for data analysis.
Responsibilities
- Analyze SME customer data to identify opportunities across the customer lifecycle, including acquisition, retention, reactivation, cross-selling, upselling, and churn reduction.
- Translate customer behavior, lifecycle insights, and business opportunities into actionable CRM recommendations.
- Develop and optimize customer segments, campaign audiences, communication flows, and personalized customer journeys.
- Define, monitor, and interpret CRM KPIs, including campaign performance, conversion, retention, churn, and customer lifetime value.
- Build and maintain dashboards, reports, and performance analyses for business stakeholders.
- Conduct analyses of customer behavior, cohorts, conversion funnels, channels, products, and segments.
- Support automated, behavior-driven, multichannel customer journeys across email, WhatsApp, phone, push notifications, and in-app messaging.
- Collaborate with operational, marketing, and technology teams to improve data quality, segmentation, and campaign execution.
- Design and evaluate A/B tests and, where applicable, incremental impact analyses.
- Contribute to predictive models, propensity scores, customer clusters, and prioritization rules.
View Full Description & ApplyYou'll be redirected to the employer's site
