Senior Product Marketing Manager
New
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JobgetherB2B SaaS
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in United States.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7–10+ years of B2B product marketing experience
- Required Skills
- SaaS
Requirements
- Have 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or another technology-focused environment.
- Demonstrate ownership of positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement from strategy through execution.
- Have experience launching new SaaS products or significant product offerings from early market validation through launch and post-launch growth.
- Understand full-funnel B2B marketing and align messaging, content, and offers with buyer journey stages.
- Have partnered with Demand Generation to create campaigns that generate qualified leads, pipeline, product trials, and revenue.
- Have experience marketing to new prospects and existing customers or users, including adoption, cross-sell, upsell, and expansion initiatives.
- Translate technical product capabilities into customer value propositions and measurable business outcomes.
- Bring sales enablement experience, including sales plays, discovery and qualification frameworks, competitive positioning, objection handling, and customer proof.
- Use customer insights, market intelligence, competitive analysis, win/loss data, and performance metrics to inform go-to-market decisions.
- Communicate effectively in writing, verbally, and in presentations with technical, business, sales, and executive audiences.
- Operate independently, manage multiple priorities, and lead complex cross-functional initiatives without direct authority.
- Have hands-on experience using AI tools to improve the speed, scale, or quality of product marketing work.
Responsibilities
- Develop differentiated positioning, messaging, value propositions, and market narratives using customer needs, competitive dynamics, product capabilities, research, and market intelligence.
- Translate SaaS products and technical capabilities into clear stories for business, technical, executive, and customer audiences.
- Build and execute full-funnel marketing strategies and programs that generate demand, accelerate pipeline, and support revenue growth.
- Partner with Demand Generation and Content teams on campaigns, landing pages, webinars, customer stories, comparison content, videos, nurture programs, and sales assets.
- Lead end-to-end go-to-market strategies for new products, major launches, new editions, and strategic product capabilities.
- Develop launch and ongoing programs supporting awareness, evaluation, purchase, onboarding, adoption, cross-sell, upsell, and expansion.
- Create sales and partner enablement materials, including discovery questions, qualification frameworks, competitive positioning, objection handling, talk tracks, and demos.
- Use customer interviews, win/loss analysis, product usage, NPS, competitive intelligence, market research, and field feedback to improve go-to-market strategy.
- Apply AI and automation to research, customer intelligence, content development, competitive analysis, personalization, and campaign execution.
- Measure program outcomes including engagement, lead generation, pipeline, trials, conversion, adoption, expansion, and revenue.
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