Product Marketing Manager, GTM
New
J
JobgetherTechnology, SaaS
Based in CanadaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a related function within a technology company.
- Required Skills
- SaaSMarket Research
Requirements
- Have 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a related function within a technology company.
- Have experience owning go-to-market strategy or positioning for a product, feature, or capability from early planning through rollout.
- Understand product marketing fundamentals, including positioning, messaging, competitive analysis, launches, and sales enablement.
- Have hands-on experience creating competitive positioning, battlecards, objection-handling materials, or other resources for customer-facing teams.
- Communicate effectively in writing and verbally, translating complex product concepts into clear, persuasive, customer-focused messaging.
- Combine strategic thinking with hands-on execution and the ability to manage multiple priorities in a fast-moving environment.
- Collaborate effectively with Product, Sales, Marketing, and other cross-functional stakeholders.
- Bring a strong customer and market orientation and the ability to identify insights that strengthen positioning and commercial outcomes.
- Familiarity with technology products and SaaS or other digital business models is highly desirable.
Responsibilities
- Own and execute go-to-market strategies for products, features, and capabilities from early-stage planning through launch and rollout.
- Develop differentiated product positioning and messaging that communicates customer value and supports business objectives.
- Partner with Product, Marketing, Sales, and other cross-functional teams to align launch plans, messaging, and commercial priorities.
- Create competitive positioning, battlecards, objection-handling resources, and sales enablement materials for customer-facing teams.
- Translate complex product capabilities into narratives, messaging frameworks, and marketing content for different audiences.
- Coordinate go-to-market activities for product launches and ensure teams have the information, tools, and materials needed for adoption.
- Gather market, customer, and competitive insights to inform positioning, messaging, and go-to-market decisions.
- Evaluate market response and customer feedback to identify opportunities to improve messaging, enablement, and product adoption.
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