Senior Product Marketing Manager
J
JobgetherB2B SaaS
Based in CanadaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7–10+ years of B2B product marketing experience
- Required Skills
- SaaS
Requirements
- Bring 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or another technology-focused environment.
- Have experience owning positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement from strategy through execution.
- Have launched new SaaS products or significant product offerings from early market validation through launch and post-launch growth.
- Understand full-funnel B2B marketing and how to align messaging, content, and offers with buyer-journey stages.
- Have partnered with Demand Generation to develop campaigns that generate qualified leads, pipeline, product trials, and revenue.
- Have experience marketing to prospects and existing customers or users, including adoption, cross-sell, upsell, and expansion initiatives.
- Be able to translate technical product capabilities into customer value propositions and measurable business outcomes.
- Bring sales enablement experience, including sales plays, discovery and qualification frameworks, competitive positioning, objection handling, and customer proof.
- Have strong analytical and research skills, including experience with customer insights, market intelligence, competitive analysis, win/loss data, and performance metrics.
- Have written, verbal, and presentation skills for technical, business, sales, and executive audiences.
- Be able to work independently, manage multiple priorities, and lead complex cross-functional initiatives without direct authority.
- Have hands-on experience using AI tools to improve the speed, scale, or quality of product marketing work.
Responsibilities
- Develop differentiated positioning, messaging, value propositions, and market narratives using customer needs, competitive dynamics, product capabilities, and market intelligence.
- Translate SaaS products and technical capabilities into stories for business, technical, executive, and customer audiences.
- Build and execute full-funnel marketing strategies and programs across awareness, evaluation, conversion, adoption, and expansion.
- Partner with Demand Generation and Content teams on campaigns, landing pages, webinars, customer stories, comparison content, videos, nurture programs, and sales plays.
- Lead go-to-market strategies for new SaaS products, major launches, new editions, and strategic product capabilities.
- Develop launch and ongoing programs supporting awareness, demand creation, evaluation, trial, purchase, onboarding, adoption, and expansion.
- Create sales and partner enablement materials, including discovery questions, qualification frameworks, competitive positioning, objection handling, talk tracks, and customer proof points.
- Use customer interviews, win/loss analysis, product usage, NPS, competitive intelligence, market research, and field feedback to improve go-to-market strategy.
- Use AI and automation to support research, customer intelligence, content development, competitive analysis, personalization, and campaign execution.
- Measure program impact through engagement, lead generation, pipeline, trials, conversion, adoption, expansion, and revenue outcomes.
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