Global Product Marketing Manager - Video

New

JobgetherVideo security

Remote working opportunities within CanadaFull-TimeManager

Salary110,000 - 120,000 CAD per year

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Job Details

Experience: At least five years of experience in product marketing or a similar field; alternatively, seven or more years of relevant product marketing experience.
Required Skills: Market Research

Hold a bachelor's degree in marketing, business, or a related discipline and have at least five years of experience in product marketing or a similar field; alternatively, have seven or more years of relevant product marketing experience.
Bring demonstrated experience in B2B product marketing, ideally involving complex enterprise technology solutions.
Have experience developing product positioning, messaging frameworks, launch strategies, and go-to-market campaigns.
Be familiar with integrated hardware and software solutions; experience in physical security, video surveillance, or related security technologies is an advantage.
Demonstrate strong written and verbal communication, including creating persuasive marketing content, delivering presentations, and explaining technical concepts clearly.
Use storytelling to translate technical features into customer-focused benefits and business value propositions.
Have experience in market research, customer discovery, competitive analysis, and audience segmentation.
Collaborate effectively with product management, sales, and cross-functional marketing teams.
Demonstrate project management and organizational skills to manage launches, campaigns, deadlines, and stakeholder expectations.
Show problem-solving, prioritization, ownership, and accountability when managing work and project outcomes.
Build productive cross-team relationships and influence stakeholders.
Be willing to travel occasionally, with expected travel below 25%.

Own product marketing initiatives for specialized video security solutions, including camera offerings for federal government and defense markets.
Collaborate with product management to represent the voice of the customer, identify market needs, and align product capabilities with customer expectations.
Partner with public safety, government marketing, and sales teams to understand customer requirements and develop marketing strategies for target segments.
Develop differentiated product messaging and positioning that communicate the value, capabilities, and competitive advantages of video security solutions.
Conduct market research, customer interviews, and segmentation analyses to understand customer challenges, purchasing behaviors, and opportunities.
Analyze competitors, market trends, target industries, and buyer personas to identify differentiation opportunities.
Lead product and feature launches by defining target audiences, positioning, launch plans, and supporting materials.
Develop and coordinate website pages, social media content, product collateral, presentations, and other customer-facing resources.
Create sales enablement materials and internal resources to help sales teams communicate product value and address customer needs.
Monitor market feedback and campaign effectiveness, and use insights to refine messaging and positioning.

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