Digital Marketing Specialist

T
ToplentDigital marketing
Source API remote eligibility restrictions: ColombiaFull-Time
Salary not disclosed
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Job Details

Required Skills
Google AnalyticsSEODigital Marketing

Requirements

  • Hold a bachelor’s degree in Marketing, Business Administration, or a related field.
  • Have proven experience as a Digital Marketing Executive or in a similar role.
  • Have strong knowledge of digital marketing strategies, platforms, and tools.
  • Have hands-on experience managing PPC, SEO, social media, email, and affiliate campaigns.
  • Be proficient with Google Analytics, Google Ads, and major social media advertising platforms.
  • Be familiar with web content management systems and basic HTML/CSS.
  • Have a track record of measurable results and achieving campaign targets.
  • Have organizational and project management skills to manage multiple projects.

Responsibilities

  • Develop and execute multi-channel campaigns across email, social media, PPC, SEO, content, and affiliate marketing.
  • Conduct market research and analyze performance data to identify trends, insights, and growth opportunities.
  • Monitor campaign effectiveness and provide actionable reports to senior management.
  • Work with internal teams to design and implement content strategies aligned with business objectives.
  • Collaborate with external agencies, influencers, and partners on campaigns.
  • Manage budgets and keep campaigns within allocated costs while delivering ROI.
  • Oversee and optimize website content to improve SEO rankings and user experience.
  • Stay current with emerging digital platforms, technologies, and marketing practices.
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