Head of Marketing
New
A
AboonRetirement services
This role is open to candidates based in the US.Full-TimeDirector
SalaryThe base salary range for this role is $180,000–$220,000, depending on experience, skills, and location. Total compensation also includes an annual bonus and equity.
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Job Details
- Experience
- Typically 15+ years of marketing experience
- Required Skills
- Artificial IntelligenceHubSpot
Requirements
- Typically 15+ years of marketing experience.
- Marketing experience in retirement or a close financial-services proxy, such as insurance, fintech, wealth or asset management, or banking.
- Experience building a marketing function from scratch or on a lean team.
- Fluency marketing to sophisticated B2B audiences, such as advisors, RIAs, broker-dealers, plan sponsors, or institutional audiences.
- Experience working in a regulated, compliance-heavy environment.
- Comfort with marketing tools and platforms such as Customer.io, HubSpot, or equivalents.
- Ability to use AI to operate lean.
- Direct retirement, recordkeeping, or TPA experience is preferred.
Responsibilities
- Own the marketing strategy and plan to grow pipeline, translating business and distribution goals into an integrated marketing engine.
- Set marketing priorities, budget, and roadmap, and own marketing’s contribution to pipeline and revenue alongside GTM.
- Build targeted, account-based demand-generation programs and campaigns with sales.
- Create positioning, sales enablement materials, and partner programs to support distribution and pipeline growth.
- Lead go-to-market for new product and partner launches.
- Own email and lifecycle programs, including onboarding and nurture sequences.
- Manage the martech stack and marketing data, and report marketing’s impact on pipeline and revenue.
- Own Aboon’s positioning, brand presence, thought leadership, case studies, and conference strategy and execution.
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