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Director of Marketing

Director of Marketing

New
C
CrossnoKayeIndustrial software
Santa Barbara, CA or Remote (US)Full-TimeDirector
SalaryThe estimated base salary range for this role is $200,000-$215,000. In addition to base pay, full-time team members are eligible for a company-wide bonus and equity options - giving you the opportunity to grow alongside the company and share in the long-term success we’re building together. Estimated total cash compensation may range from approximately $226,000-$243,000.
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Job Details

Experience
12+ years of B2B technology marketing with 5+ years leading teams
Required Skills
HubSpot

Requirements

  • Bring 12+ years of B2B technology marketing experience and 5+ years leading teams.
  • Have experience in industrial software or automation.
  • Understand heavy industry, including food processing, chemicals, petrochemicals, energy, metals, or cement, and its buying committees.
  • Demonstrate a track record of launching bleeding-edge technology into conservative markets.
  • Be well versed in Software-Defined Automation (SDA), Software-Defined Controls (SDC), advanced process control (APC), and/or industrial AI.
  • Have built brand and run demand generation in an industrial software context, with ownership of a marketing-sourced pipeline target.
  • Have hands-on analyst relations experience with ARC, LNS, IDC, Gartner, or similar.
  • Have experience running flagship owned events and multi-show trade programs that produce pipeline.
  • Work cross-functionally with sales and product to launch products and build a measurable sales funnel.

Responsibilities

  • Execute the Brand & Demand strategy to build Software-Defined Automation category authority and convert demand against named accounts.
  • Build analyst relationships and pursue analyst-validated positioning in food processing and heavy industry.
  • Establish ABM demand generation across the Top 200 North American food processors.
  • Grow marketing-sourced pipeline with clear attribution, dashboards, and a shared definition of pipeline with sales.
  • Lead the Innovation Summit, trade show program, road shows, and executive dinners.
  • Partner with product and sales to develop a product marketing and launch framework for ATLAS.
  • Equip sales with plays, buying signals, contact data, references, customer marketing, and a customer advisory board.
  • Build and lead the marketing team, including hiring, agency management, and budget ownership.
View Full Description & ApplyYou'll be redirected to the employer's site
The estimated base salary range for this role is $200,000-$215,000. In addition to base pay, full-time team members are eligible for a company-wide bonus and equity options - giving you the opportunity to grow alongside the company and share in the long-term success we’re building together. Estimated total cash compensation may range from approximately $226,000-$243,000.
Apply Now