Director, Social Commerce Strategy
New
P
PartnerCentricSocial commerce
Remote/U.S. based applicants onlyFull-TimeDirector
SalaryCompetitive salary with the potential for quarterly performance-based incentive awards.
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years of experience in e-commerce, social commerce, digital marketing, or performance marketing, including significant hands-on TikTok Shop experience; 3+ years of experience developing and executing social commerce or in-platform shopping strategies.
Requirements
- Have 7+ years of experience in e-commerce, social commerce, digital marketing, or performance marketing, including significant hands-on TikTok Shop experience.
- Have 3+ years of experience developing and executing social commerce or in-platform shopping strategies.
- Have launched TikTok Shops from the ground up and optimized existing Shops to improve GMV, conversion, and profitability.
- Understand TikTok Shop Seller Center, storefront operations, product catalogs, promotions, creator affiliates, and Shop advertising.
- Have hands-on experience with TikTok Shop assortment strategy, product detail pages, pricing, promotions, inventory, and fulfillment coordination.
- Have developed and executed 30-, 60-, and 90-day growth plans with measurable before-and-after results.
- Understand creator and affiliate commerce economics, including creator productivity, commission structures, contribution margin, and ROI.
- Have experience with live shopping, shoppable content, creator-driven commerce, and social commerce advertising solutions, including GMV Max.
- Be able to evaluate GMV, AOV, conversion rates, ROAS, customer acquisition, profitability, attribution, incrementality, and broader e-commerce or retail impact.
- Have experience working hands-on with cross-functional teams and strong client-facing communication, presentation, and relationship-building skills.
- Be able to manage multiple client priorities in a fast-paced, remote agency environment and balance strategic leadership with hands-on execution.
- Have a bachelor's degree in Marketing, Business, Communications, or equivalent professional experience.
Responsibilities
- Lead social commerce strategy across TikTok Shop, Instagram Shopping, YouTube Shopping, live shopping, and emerging in-platform commerce channels.
- Own TikTok Shop strategy and performance across client programs, including shop setup, product assortment, merchandising, pricing, promotions, and conversion optimization.
- Oversee product catalogs, product detail pages, inventory coordination, fulfillment considerations, and the in-platform shopping experience.
- Develop launch plans, promotional calendars, and 30-, 60-, and 90-day growth plans for client programs.
- Analyze GMV, AOV, conversion rate, creator productivity, contribution margin, profitability, and cross-channel impact.
- Develop and execute live shopping, shoppable content, and creator-led commerce strategies with Creator & Influencer and Paid Social teams.
- Advise clients through strategy discussions and performance reviews, translating data into recommendations for channel optimization and expansion.
- Build relationships with social commerce platforms and track platform updates, policies, shopping features, and consumer behaviors.
- Use mobile linking and attribution technologies to optimize customer journeys and conversion tracking.
- Leverage AI and automation, develop scalable workflows, and test new shopping experiences and optimization strategies.
View Full Description & ApplyYou'll be redirected to the employer's site
