Senior Product Manager, Audience Lifecycle Tools
J
JobgetherDigital publishing
The option to work remotely from an approved location within the United StatesFull-TimeSenior
Salary132,915.86 - 151,852.82 USD per year
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Job Details
- Experience
- At least five years of digital product management experience
- Required Skills
- Product ManagementA/B testing
Requirements
- Have at least five years of digital product management experience.
- Have owned complex platforms, products, or internal tools and delivered measurable business or audience outcomes.
- Bring substantial experience with enterprise marketing automation platforms, customer data platforms, or audience lifecycle solutions such as Salesforce Marketing Cloud, Piano.io, Braze, Iterable, or Segment.
- Translate cross-departmental requirements into user stories, technical specifications, prioritized roadmaps, and engineering backlogs.
- Have led technical software migrations, vendor integrations, enterprise platform rollouts, or comparable large-scale tooling initiatives.
- Understand digital analytics, audience segmentation, cohort tracking, retention funnels, attribution, and structured A/B testing.
- Be able to synthesize stakeholder needs into product architecture and an execution plan.
- Understand internal users and workflows, balancing self-service flexibility, usability, operational efficiency, and governance.
- Communicate technical concepts clearly to technical and non-technical audiences and influence cross-functional partners.
- Hold a bachelor's degree in Computer Science, Information Systems, Business Administration, Marketing, or a related field, or have equivalent practical experience.
Responsibilities
- Own the product strategy and roadmap for audience lifecycle and marketing technology platforms, including Piano.io and Salesforce Marketing Cloud.
- Build, configure, and optimize internal-facing audience activation platforms with self-service workflows, permissions, and governance standards.
- Develop automation capabilities for audience journeys, including email discovery, content re-engagement, donation conversion, retention, and win-back initiatives.
- Collaborate with Data and Analytics teams to improve CDP segmentation, tracking taxonomies, attribution models, and campaign measurement.
- Drive technical development and platform improvements for editorial newsletter products.
- Identify and implement responsible AI and workflow automation solutions for lifecycle marketing.
- Develop segmentation and personalization strategies to engage and retain diverse, cross-generational audiences.
- Create product documentation, standard operating procedures, governance practices, and internal training.
- Align product, engineering, marketing, editorial, design, and data stakeholders around shared objectives.
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