Meta Paid Ads Strategist and Buyer
R
RR DigitalDigital marketing
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience managing paid media campaigns
- Required Skills
- TableauLead Generation
Requirements
- Have 5+ years of experience managing paid media campaigns.
- Have experience with campaign attribution, conversion tracking, and performance reporting.
- Have hands-on experience with Meta Ads Manager and paid social advertising.
- Have experience scaling lead generation campaigns while maintaining efficiency targets.
- Have experience with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI.
- Have experience analyzing campaign performance and making data-driven optimization decisions.
- Have a strong understanding of lead generation and demand generation marketing.
- Be able to manage multiple campaigns and priorities simultaneously.
- Bring strong analytical, organizational, and problem-solving skills and attention to detail.
- Preferred: experience with mass tort or class action advertising campaigns, legal services marketing, or highly regulated industries.
- Preferred: agency experience managing multiple client accounts; Google Ads experience; or familiarity with TikTok, Reddit, LinkedIn, Snapchat, or X advertising.
Responsibilities
- Develop campaign plans based on client goals, target audiences, and budget allocations.
- Build, launch, and manage paid advertising campaigns primarily across Meta platforms.
- Monitor campaign performance daily and make data-driven optimization decisions.
- Analyze metrics including CPL, CPA, conversion rates, and lead quality.
- Scale successful campaigns while maintaining efficiency and profitability.
- Execute A/B tests across audiences, creative, messaging, and landing page experiences.
- Troubleshoot tracking, attribution, conversion, and pixel-related issues.
- Maintain accurate campaign setup, budget management, and reporting processes.
- Identify trends, platform changes, and growth opportunities, and research new tactics and best practices.
- Present campaign insights and recommendations to internal stakeholders and clients.
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