Freelance Creative Strategist: Performance & UGC Ads

DoonailsBeauty products

Listing location: US; Structured job location: USContract

SalaryCompetitive Pay: Tailored to your qualifications and experience. Performance Bonus: A performance bonus on winning ads!

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Job Details

Languages: Native or highly fluent English is an absolute must. German is a strong plus.
Required Skills: Notion

Have experience as a Creative Strategist or Performance Marketer in ad concepting for Meta.
Have experience with TikTok or TikTok Shop; this is preferred.
Understand hook psychology, thumb-stop rate, and performance-marketing mechanics.
Pair copy with visual ideas, including shots, transitions, and on-screen text.
Write clear, actionable creative briefs for video editors.
Have experience giving constructive, specific feedback on finished video ads.
Read ad performance data and translate it into new concepts.
Work independently and proactively, with strategic thinking and the ability to contribute ideas.
Be native or highly fluent in English.
Bring US market expertise, ideally through being US-based or having strong immersion and experience with US consumer behavior and pop culture.

Develop performance and UGC ad concepts with varied hooks for Meta and TikTok Shop.
Write creative briefs in Notion for video editors, typically with 1–3 script variants per project.
Review finished edits and provide actionable feedback via Frame before approval or upload.
Create final ad namings using the Doonails naming table and run upload checks on finished ads.
Evaluate running and completed ads using the hit-rate framework and Klar attribution.
Track formats, trends, and competitor ads to inform new concepts.
Bring strategic ideas and fresh perspectives to the in-house team.

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