Field Marketing Manager
New
V
Veeva SystemsLife sciences software
Source API remote eligibility restrictions: United StatesFull-TimeManager
Salary70,000 - 130,000 USD per year
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Job Details
- Experience
- 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
- Required Skills
- Project ManagementSalesforceCRM
Requirements
- 5+ years of demand generation or field marketing experience in B2B enterprise software or cloud-based solutions.
- Ability to turn vision into strategy and a marketing plan.
- Experience running demand generation and customer campaigns.
- Experience planning, executing, and reporting on integrated marketing programs.
- Ability to build relationships and collaborate with sales, subject matter experts, services, and product marketing stakeholders.
- Experience managing quarterly and annual program budgets.
- Experience in vendor management and negotiating.
- Hands-on experience using CRM and marketing automation systems.
- Strong project management skills and attention to detail.
- Excellent oral and written communication skills, including copywriting for email, landing pages, and social media campaigns.
- Bachelor’s degree required.
- Pardot and Salesforce experience preferred.
Responsibilities
- Develop and execute integrated marketing plans to support North American revenue and retention goals.
- Drive demand generation and field marketing plans for existing customers and new customer acquisition.
- Own targeted marketing programs, including demand generation, customer campaigns, events, webinars, digital, and PR.
- Write campaign copy for landing pages, emails, and social posts.
- Work with sales teams to craft account-level marketing plans for strategic accounts.
- Manage agencies and third parties in program execution.
- Partner with product, sales, customer success, and other teams on go-to-market programs.
- Track and measure marketing programs, and optimize resources against objectives and budget.
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