Web Analytics & Technical Marketing Specialist
New
D
Digital Reach AgencyDigital marketing
United StatesPart-TimeJunior
Salary60 - 70 USD per hour
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Job Details
- Experience
- 2+ years hands-on experience with Google Tag Manager and Google Analytics 4
- Required Skills
- HTMLCSSJavascriptGoogle Analytics
Requirements
- Have 2+ years of hands-on experience with Google Tag Manager and Google Analytics 4.
- Understand GTM tags, triggers, variables, dataLayer, and custom HTML implementations.
- Have experience configuring GA4 events, key events or conversions, custom dimensions, and reports.
- Have solid JavaScript knowledge for analytics, tracking, and lightweight website implementations.
- Have working knowledge of HTML and CSS.
- Be able to debug technical issues with browser DevTools, including the console, network requests, cookies, and dataLayer.
- Be familiar with advertising and marketing platforms such as Google Ads, LinkedIn, Meta, or Microsoft Ads.
- Have experience with CMS platforms such as WordPress, Webflow, or Sanity.
- Understand technical SEO concepts, including structured data, redirects, metadata, sitemaps, and indexation.
- Be familiar with Google PageSpeed Insights and Lighthouse.
- Be able to work independently, manage asynchronous tasks, and document technical work clearly.
Responsibilities
- Implement, test, and deploy tags, triggers, and variables in Google Tag Manager.
- Configure and troubleshoot GA4 events, conversions, custom dimensions, and reporting.
- Set up and validate conversion tracking for Google Ads and other advertising platforms.
- Troubleshoot tracking, dataLayer, attribution, and sequencing or timing issues.
- Build GA4 Explorations, reports, and dashboards.
- Audit analytics and GTM implementations and recommend improvements.
- Support privacy and consent implementations, including Consent Mode and CMP integrations.
- Perform website QA, browser testing, and performance audits using Lighthouse and PageSpeed Insights.
- Implement structured data and assist with technical SEO and routine website maintenance.
- Update CMS content and document completed work.
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