Digital Marketing Channel Specialist
New
J
JobgetherDigital marketing
Ability to work remotely from an eligible U.S. state.Full-TimeSenior
SalaryTarget hiring salary range: $70,550–$89,250 USD annually. Maximum current salary: $99,450 USD, with potential to progress toward this level through performance and continued professional growth. Incentive plan.
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Job Details
- Experience
- 3–5 years of experience in digital channel management, preferably in a digital marketing environment.
- Required Skills
- HTMLGoogle AnalyticsSEO
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business Analytics, or a related field.
- 3–5 years of experience in digital channel management, preferably in a digital marketing environment.
- Proficiency in Google Analytics, website content management systems, email marketing platforms, and social media management tools.
- Experience with Sitecore CMS and Salesforce Marketing Cloud is preferred.
- Strong analytical and critical-thinking skills, including interpreting complex datasets and developing recommendations.
- Ability to connect campaign performance and digital analytics to business objectives and marketing strategies.
- Strong written and verbal communication skills, including presenting findings to technical and non-technical audiences.
- Attention to detail and commitment to data accuracy, tracking reliability, and quality assurance.
- Ability to collaborate across teams, manage multiple priorities, and work in a deadline-driven environment.
- Relevant web analytics certifications, such as Google Analytics Individual Qualification, are preferred.
- Working knowledge of web testing methodologies, HTML, and SEO is preferred.
- Reliable non-cellular high-speed internet through fiber, DSL, or cable, with minimum speeds of 30 Mbps download and 5 Mbps upload and latency below 80 milliseconds; hotspots, satellite, and wireless internet services are not permitted.
- Maintain a dedicated home workspace with sufficient privacy to protect sensitive member health information and comply with HIPAA-related privacy requirements.
Responsibilities
- Coordinate and maintain website content using a CMS, including Sitecore.
- Design, execute, and manage email marketing campaigns using platforms such as Salesforce Marketing Cloud.
- Publish and manage social media content through Sprout Social and relevant platforms.
- Conduct website content quality assurance against brand, UX, and CX standards.
- Track and analyze website, social media, email, and conversion performance.
- Prepare recurring reports, dashboards, and presentations with findings, trends, and recommendations.
- Translate analytics into actionable insights for technical and non-technical stakeholders.
- Conduct competitive analysis and benchmark digital channel performance.
- Develop webinar assets and support marketing communications initiatives.
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