Fashion Paid Media Senior Performance Analyst
New
J
JobgetherDigital marketing
Remote work opportunity for candidates based in Brazil.Full-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Advanced written and spoken English proficiency is essential.
- Experience
- 5–6 years of digital marketing experience, including at least four years working in a digital marketing agency; at least three years of hands-on search engine marketing experience; at least three years of hands-on experience managing direct-response campaigns on Meta Ads.
- Required Skills
- Google Analytics
Requirements
- Have 5–6 years of digital marketing experience, including at least four years in a digital marketing agency.
- Have at least three years of hands-on search engine marketing experience and a record managing and optimizing large, enterprise-level accounts.
- Bring strong experience in keyword research, bid optimization, campaign development, ad copy creation, and SEM performance management.
- Have significant campaign management experience in at least three additional campaign types, such as Performance Max, Standard Shopping, YouTube Ads, display advertising, local campaigns, or Microsoft Advertising.
- Have at least three years of hands-on experience managing direct-response campaigns on Meta Ads.
- Demonstrate understanding of paid advertising strategy, marketing funnels, conversion optimization, and channel roles in a broader media mix.
- Use advanced analytical skills to interpret complex marketing data and translate findings into business insights and recommendations.
- Be proficient in Google Analytics and Google and Microsoft productivity tools.
- Bring client-facing communication and presentation skills, including explaining performance fluctuations and communicating recommendations.
- Have organizational and project management skills to prioritize competing demands and manage multiple complex accounts.
- Demonstrate leadership, mentoring, and coaching abilities.
- Have advanced written and spoken English proficiency.
- Be familiar with AI-powered marketing tools and willing to integrate technology into performance analysis and campaign workflows.
Responsibilities
- Lead paid advertising strategy, campaign execution, and performance optimization for enterprise accounts.
- Manage search engine marketing campaigns, including keyword research, bid optimization, ad copy development, and ongoing improvements.
- Oversee campaign quality assurance, budget pacing, and account management processes.
- Apply attribution, incrementality analysis, and cross-channel performance evaluation to improve marketing effectiveness.
- Develop strategic recommendations, identify opportunities and risks, and communicate recommended actions.
- Maintain testing roadmaps, coordinate experimentation, and manage follow-up actions.
- Serve as a senior escalation point for complex accounts and lead strategic discussions with clients and internal stakeholders.
- Audit and support strategy across approximately 8–10 existing accounts each quarter.
- Mentor and develop team members through coaching, training, and platform guidance.
- Use AI-powered tools to improve workflows, analysis, insights, and technology adoption.
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