Product Marketing Manager
New
E
EncouraEducation technology
Remote, USFull-TimeManager
SalaryThe annual base salary range for this exempt position is $120,000 - $140,000
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Job Details
- Experience
- At least seven years of relevant experience; Minimum five years of experience in B2B marketing
- Required Skills
- CRM
Requirements
- Hold a bachelor's degree.
- Have at least seven years of relevant experience.
- Have a minimum of five years of experience in B2B marketing.
- Have experience at a high-tech SaaS company; education technology industry experience is preferred.
- Have experience planning and executing go-to-market activities.
- Have working knowledge of the Pragmatic Marketing approach; direct experience is preferred.
- Have experience developing industry-level messaging and positioning and articulating value and differentiation.
- Have experience working with field sales teams to deliver content and gather feedback.
- Have experience with Salesforce Sales Cloud, Salesforce Marketing Cloud, or a similar CRM or marketing automation platform.
- Be able to write and present effectively, manage multiple projects and tight deadlines, and make data-informed decisions.
- Have teamwork skills and the ability to manage external resources and collaborate across company functions.
- Complete and pass CLEAR™ identity verification as part of pre-employment screening.
Responsibilities
- Understand the competitive marketplace and the differentiators of Encourage products in the college and career planning market.
- Develop and refine buyer personas for products and services.
- Build subject-matter expertise on Encourage products and use cases, and provide Sales, Product, and Marketing with FAQs and internal resources.
- Collaborate with the VP of Encourage Marketing on seasonal go-to-market plans and execute them.
- Develop positioning, content, and target personas for email campaigns, website copy, marketing collateral, and sales presentations.
- Train Partnerships and other client-facing teams on product use cases and market problems, and develop internal and external tools.
- Collect feedback from the market and market-facing teams to inform product positioning and innovation.
- Work with Product Management on new product releases and lead product launch activities.
- Represent Encourage at conferences, partner meetings, client visits, school and district demos, focus groups, and other priority events.
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