Product Marketing Lead

New

Bayesian HealthHealthcare technology

Remote - US Only, 11a-5p ET (8a-2p PT)Full-TimeLead

Salary$160,000 - $180,000

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Job Details

Experience: 5+ years of product marketing experience in healthcare technology

Have 5+ years of product marketing experience in healthcare technology.
Have direct experience marketing to health system executive buyers.
Have a bachelor's degree.
Have a record of building positioning, messaging, enablement, and launch programs used by sales teams.
Have a track record of deal-specific content tied to advanced or closed opportunities.
Have experience writing for CMOs, CMIOs, CIOs, CFOs, and quality leaders.
Have experience supporting long, multi-stakeholder deals into health systems.
Have working knowledge of enterprise health system deals, including committee-based buying, clinical validation, IT and security review, and budget cycles.
Write clearly, credibly, and with evidence, producing first drafts that need little rework.
Be self-directed in a fast-moving startup and able to identify and build what is missing.
Partner effectively with Sales, Product, Client Success, and Clinical teams.
Nice to have: product or customer marketing experience with an installed base, including expansion or upsell campaigns.
Nice to have: familiarity with clinical AI, clinical decision support, or quality and safety improvement.
Nice to have: experience informally mentoring a more junior marketer.

Own and maintain the sales content library, including decks, two-pagers, white papers, and collateral that quantifies impact.
Create tailored content for late-stage opportunities, such as custom one-pagers and slides.
Maintain competitive intelligence and battlecards as the market changes.
Develop positioning and messaging by module and buyer, and lead go-to-market for module launches, including palliative care and deterioration.
Partner with Client Success on expansion messaging, executive steering committee and QBR materials, and release communications.
Translate clinical outcomes and technical capabilities into messaging for clinical, operational, and financial stakeholders.
Join deal calls and QBRs, proactively gather roadmap details from Product, and work with Clinical to keep claims credible.
Feed market and competitive insight, and information about what is working in the field, back into the business.

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