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Direct Response Copywriter

Direct Response Copywriter

New
I
ImmortalsHealth and wellness
Workable locations: Malaysia. Singapore. United Kingdom. Netherlands. GermanyFull-TimeMiddle
Salary not disclosed
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Job Details

Experience
3-5 years of agency or in-house copywriting experience for 8-9 figure brands

Requirements

  • Have 3-5 years of agency or in-house copywriting experience for 8-9 figure brands.
  • Demonstrate the ability to improve conversion rates, ROI, and campaign effectiveness through optimized copy.
  • Provide a strong portfolio with long-form and short-form copy samples.
  • Include samples of Facebook Ads, landing pages, and listicles in your portfolio.
  • Have a research framework for identifying psychological triggers, messages, and angles through customer interviews, forum copy-mining, surveys, and reviews.
  • Use AI tools such as Claude and ChatGPT for research and copy production.
  • Have experience writing in a regulated industry, preferably health and wellness.
  • Have experience working with UGC creators.

Responsibilities

  • Craft hooks, stories, arguments, claims, and mechanisms for ads that differentiate products while remaining compliance-safe.
  • Create and update customer personas to identify psychological triggers, objections, and motivators.
  • Use research and surveys to develop consumer insights, identify pain points, and form testable copy hypotheses.
  • Analyze competitor and cross-industry strategies to identify messaging opportunities and angles.
  • Use campaign reports and performance data to identify funnel gaps and refine ad copy, landing pages, and listicles.
  • Develop persuasive offers and angles for supplements and protocols across advertorials, landing pages, upsells, cross-sells, static ads, and video ads.
  • Work with legal and R&D teams to develop compelling, legally compliant claims.
  • Use AI tools to accelerate drafts, explore copy variations, and maintain prompt libraries and writing frameworks.
  • Collaborate with media buyers, designers, editors, marketplace, storefront, product marketing, R&D, and legal stakeholders.
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