Senior Marketing Automation Specialist
New
J
JobgetherMarketing automation
Based in the United StatesFull-TimeSenior
SalaryCompetitive base salary of $121,000–$181,000 for roles based in New York or San Francisco. Competitive base salary of $107,000–$161,000 for roles elsewhere in the United States. Equity and eligibility for performance-based bonus compensation.
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Job Details
- Experience
- 3+ years of experience in marketing operations or marketing automation
- Required Skills
- HTMLCSSSalesforceA/B testing
Requirements
- Bring 3+ years of experience in marketing operations or marketing automation.
- Have hands-on experience building and executing programs in Marketo or a comparable marketing automation platform.
- Have practical Salesforce experience with leads, contacts, campaigns, and reporting.
- Understand how CRM and marketing automation systems interact.
- Have experience managing marketing programs end to end, including setup, execution, testing, troubleshooting, and reporting.
- Demonstrate analytical and problem-solving abilities and understanding of marketing data, attribution, funnel management, and campaign performance.
- Have basic HTML/CSS skills and attention to detail when creating and quality-checking customer-facing marketing experiences.
- Translate business requirements into technical solutions and execute projects with minimal oversight.
- Investigate data, workflows, and system behavior to identify root causes and solutions.
- Show curiosity about AI, automation, and emerging technologies and their application to marketing effectiveness and operational efficiency.
- Work collaboratively across teams in a fast-moving environment.
- A bachelor's degree or equivalent relevant professional experience is advantageous.
Responsibilities
- Own end-to-end marketing automation programs in Marketo, including segmentation, email and landing page creation, workflows, A/B testing, QA, tracking, and reporting.
- Translate campaign requirements and business objectives into reliable, scalable automation solutions with marketing teams.
- Optimize lead routing, enrichment, scoring, nurturing, and campaign attribution.
- Collaborate with Salesforce administrators on integration between marketing automation and CRM processes.
- Improve the marketing technology stack, data quality, operational efficiency, and campaign performance.
- Troubleshoot technical, operational, data, and workflow issues and implement sustainable improvements.
- Apply AI and emerging technologies to automate repetitive activities and streamline marketing operations.
- Support email campaigns, nurture journeys, webinars, events, and other digital initiatives from setup through execution, QA, and reporting.
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