Freelance Social Media Manager
New
H
HaloBraidBeauty technology
Location: New York, NY; Workplace: Remote. We have a preference for candidates who are NYC-based candidates who can work remotely day-to-day and travel to Cambridge regularlyContractManager
Salary not disclosed
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Job Details
- Experience
- 2–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role.
- Required Skills
- Content creation
Requirements
- Have 2–3 years of experience in social media, content creation, community, influencer marketing, brand marketing, or a related role.
- Have experience creating or growing your own or a brand’s TikTok, Instagram, YouTube, or other platform from scratch.
- Be deeply fluent in TikTok, Instagram, Reels, YouTube Shorts, and emerging social platforms.
- Bring strong short-form video instincts, including understanding hooks, pacing, captions, trends, sounds, and memes.
- Have hands-on experience concepting, shooting, editing, writing copy, and posting content.
- Be comfortable on camera and helping others feel comfortable on camera.
- Bring an interest in beauty, hair care, hair trends, textured hair, braiding, salons, and community.
- Be independent, organized, proactive, and comfortable in a fast-paced startup environment.
- Nice to have: experience at a beauty, hair care, fashion, lifestyle, consumer, or creator-led brand.
- Nice to have: experience with CapCut, Canva, Figma, Adobe Premiere, Photoshop, Lightroom, or similar tools.
Responsibilities
- Own day-to-day organic social strategy, including content calendars, platform planning, posting cadence, and creative testing.
- Concept, create, shoot, edit, caption, and publish content across TikTok, Instagram, Reels, YouTube Shorts, and emerging platforms.
- Identify trends, sounds, memes, conversations, and cultural moments for authentic participation.
- Develop recurring content ideas and series to build awareness, trust, community, and excitement ahead of launch.
- Capture behind-the-scenes content with the team, stylists, community members, product demos, events, and brand moments.
- Manage daily community engagement across comments, DMs, tagged posts, mentions, and social listening.
- Track social performance, report on KPIs, and use data to adjust strategy and improve content.
- Support community events, interviews, creator moments, and brand storytelling across the marketing and community team.
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