Search Lead, Paid Marketing
F
FacetFinancial services
Work from anywhere in the U.S.Full-TimeLead
Salary$130,000 - $160,000 + bonus
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Job Details
- Experience
- 5+ years of hands-on paid search experience; 7+ years of Google Ads experience preferred.
- Required Skills
- Microsoft Excel
Requirements
- Have 5+ years of hands-on paid search experience; agency experience managing multiple accounts is ideal.
- Bring deep Google Ads expertise, including Search, Performance Max, and Smart Bidding.
- Have experience with Google Ads Editor, scripts, or APIs for bulk campaign management.
- Troubleshoot conversion tracking, GA4, GTM, and attribution issues.
- Identify and exclude fraudulent or low-quality traffic sources.
- Use advanced Excel or Google Sheets skills, including pivot tables, lookups, and complex formulas.
- Demonstrate basic management skills, including setting expectations, training, delegating, and providing feedback.
- Have strong writing and editing skills, attention to detail, organization, and ability to work independently.
- Preferred: 7+ years of Google Ads experience; Microsoft Ads and Meta experience is a plus.
- Preferred: Experience analyzing campaigns and pipelines, presenting recommendations to senior stakeholders, or working in financial services or another regulated industry.
Responsibilities
- Translate growth strategy into paid search campaign plans with senior marketing leadership and own execution across Google Ads, Microsoft Ads, and emerging paid media channels.
- Lead keyword, search-term, and negative keyword audits and maintain exclusion strategies to protect budget from low-quality traffic.
- Optimize tCPA and tROAS bidding strategies using an understanding of bidding mechanics and signal quality.
- Use Google Ads Editor, Microsoft Ads Editor, scripts, or APIs to make and audit bulk account changes.
- Build a testing roadmap for landing page design and cohesion, ad creative, and bidding strategies.
- Own campaign, budget, and performance reporting and deliver analysis and recommendations to stakeholders.
- Coordinate with other marketing channels to support a cohesive, multi-channel strategy.
- Train and coach teammates on paid search execution.
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