Digital Marketing/Paid Media Specialist
New
D
D2BLive events
Workable workplace: remote; Workable locations: Metro Manila, Philippines, Monday to Friday 8:00 AM - 5:00 PM AESTFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Google Analytics
Requirements
- Have extensive hands-on experience across paid media, tracking and digital performance.
- Have strong experience with Meta Ads, Google Ads, TikTok Ads and Snapchat Ads.
- Have advanced experience implementing and managing pixels, conversion events and tracking infrastructure.
- Have working knowledge of Meta Pixel/CAPI, Google Analytics, Google Tag Manager, TikTok Pixel and Snapchat Pixel.
- Be able to troubleshoot tracking, attribution and conversion issues.
- Understand first-party data, audience segmentation and retargeting.
- Have experience with e-commerce or ticketing conversion funnels.
- Understand ROAS, CPA, attribution and performance reporting.
- Be able to manage multiple campaigns and budgets simultaneously and make optimization and budget decisions independently.
- Understand how creative impacts performance.
- Have strong communication and organizational skills.
- Experience in music, events, ticketing, entertainment or another fast-moving consumer industry is valuable.
Responsibilities
- Plan, build, launch and optimize paid campaigns across Meta, Google, TikTok, Snapchat and other relevant platforms.
- Develop media mixes for events based on audience, location, genre, ticketing stage and campaign objectives.
- Manage paid media budgets across multiple events and platforms.
- Monitor and optimize performance across ROAS, CPA, CTR, conversions and ticket sales.
- Build prospecting, retargeting, lookalike and platform-specific audience strategies.
- Lead A/B testing across creative, audiences, placements and campaign structures.
- Own tracking and attribution across paid channels, including implementing, managing and troubleshooting pixels and tracking tools.
- Ensure conversion events, ticketing journeys and campaign attribution are set up accurately.
- Work with ticketing and digital partners to improve first-party data capture and audience tracking.
- Produce reporting, insights and recommendations, and work with the creative team to identify platform assets and formats.
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