Senior Digital Performance Marketing Specialist
T
TwoconnectE-commerce marketing
Metro Manila, Philippines, Monday–Friday: 7:00 AM - 4:00 PM PHT (adjustments will be made for daylight saving time)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least five years of hands-on digital performance marketing experience
- Required Skills
- ShopifyGoogle AnalyticsSEO
Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Business, Commerce, Communications or a related discipline.
- At least five years of hands-on digital performance marketing experience, including substantial responsibility for paid acquisition campaigns.
- Experience managing e-commerce performance marketing across multiple websites, brands or markets.
- Advanced practical experience with Google Ads, including Search, Shopping, Performance Max, remarketing and conversion optimisation.
- Strong experience with Microsoft Advertising and Meta Ads, including campaign creation, audience targeting, optimisation and reporting.
- Ability to manage and scale monthly paid media budgets of at least AUD 30,000 while maintaining commercial controls.
- Experience improving return on advertising spend, conversion rates, revenue or customer acquisition efficiency.
- Working knowledge of SEO, including backlink acquisition, off-page optimisation, keyword strategy and organic performance analysis.
- Experience with Shopify and e-commerce platforms, including product feeds, merchant centres, tracking and website conversion optimisation.
- Experience planning and executing email marketing or electronic direct mail campaigns through relevant marketing platforms.
- Advanced capability with Google Analytics, Google Tag Manager, Looker Studio and advertising-platform reporting.
- Ability to work effectively with design, web, sales and management stakeholders within Australian business hours.
Responsibilities
- Plan, execute and optimise paid digital campaigns across Google Ads, Microsoft Advertising and Meta Ads.
- Manage an initial paid media budget of approximately AUD 30,000 per month and recommend scalable increases based on campaign performance.
- Develop channel strategies for Australia and New Zealand, reflecting each e-commerce website’s maturity, customers and revenue priorities.
- Own campaign structure, keyword strategy, audience targeting, bidding, creative testing, product feed optimisation and landing-page alignment.
- Monitor and improve return on advertising spend, customer acquisition cost, conversion rate and revenue contribution.
- Analyse campaign and website performance to identify growth opportunities, underperformance and corrective actions.
- Build paid media spend plans, forecasts and performance reporting for management review.
- Lead SEO activity focused on backlink strategy, off-page optimisation, keyword growth and organic visibility.
- Plan and execute email marketing and electronic direct mail campaigns supporting promotions, retention and e-commerce revenue.
- Implement tracking, attribution and reporting through Google Analytics, Google Tag Manager, advertising platforms and relevant e-commerce reporting tools.
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