Senior Manager, Content & Brand

New

SolinkVideo security SaaS

Location: CAN or USA; Workplace: RemoteFull-TimeManager

SalaryCanada: OTE CA$124,885 – CA$172,000 • Offers Equity; United States: OTE $173,074 – $237,977 • Offers Equity

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Job Details

Experience: 7+ years in content marketing, brand marketing, or content strategy roles; 2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies.
Required Skills: People Management

Have 7+ years of experience in content marketing, brand marketing, or content strategy, including B2B SaaS or a comparable technical category.
Have 2+ years of direct people management experience or experience managing a mixed team of employees, freelancers, and agencies.
Demonstrate ownership of a brand or category narrative and experience developing it into a sustained content program.
Have experience building or running a speaker, analyst, or influencer program.
Bring strong editorial judgment and hands-on writing and editing ability.
Have a track record of partnering with Sales and/or Demand Gen to create pipeline-supporting content assets.
Be willing to undergo a criminal records check upon hire.
Be a Canadian or American citizen, or eligible to work in Canada or the United States.
Nice to have: experience in physical security, loss prevention, retail operations, or another operations- and data-focused category.
Nice to have: experience producing original research or data studies as thought leadership.
Nice to have: familiarity with content and social analytics tools and reporting performance in business terms.

Define and maintain Solink’s category narrative and brand point of view with Product Marketing and executive stakeholders.
Commission or produce original research and data-driven thought leadership.
Build and manage an editorial calendar across owned channels and executive channels.
Set editorial standards and the quality bar across the content program.
Run the trade-focused speaker and influencer program, including prospecting, vetting, securing placements, briefing spokespeople, and measuring results.
Manage executives, customers, and external partners or analysts as speakers, panelists, and content collaborators.
Partner with Sales and Demand Gen to turn thought leadership into enablement assets and campaign content.
Manage a content team and freelance writers, designers, and agencies, as well as content production and partnership budgets.
Measure content performance, including engagement, share of voice, and pipeline influence, and report to marketing leadership.

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