Senior Growth Marketer
G
GenioEdTech, SaaS
We operate a flexible hybrid working model, including supporting our Genios who are based remotely across the UK. If you are more than 50 miles away from the office, we offer full remote working supportFull-TimeSenior
Salary£60,000 - £70,000 dependent upon experience
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Job Details
Requirements
- Demonstrated ownership of user acquisition, activation, and retention strategy in a pre-PMF or high-ambiguity scale-up context.
- Ability to run disciplined, evidence-led growth experiments and pivot or scale based on results.
- Hands-on experience establishing signal architecture and analyzing retention.
- Experience calculating customer acquisition cost (CAC) and demonstrating return on marketing spend.
- Ability to move independently between growth strategy and hands-on execution.
- Ability to collect and translate quantitative and qualitative user feedback into product input.
- Experience in EdTech or consumer products targeting higher-education students is a bonus.
- Familiarity with transitioning product-led growth adoption into large B2B sales cycles is a bonus.
Responsibilities
- Build and grow a retained D2C user base for Genio Planner ahead of and beyond its September 2026 launch.
- Design, run, and analyze growth experiments across paid social, campus ambassador programs, organic SEO, and referral channels.
- Define and track activation, engagement, retention, and .edu concentration metrics.
- Manage the Planner growth budget and optimize marketing spend.
- Gather qualitative and quantitative feedback from Planner users.
- Translate user feedback into clear, prioritized inputs for the product roadmap.
- Identify universities with concentrated student usage.
- Package usage data into qualified leads for the institutional sales team.
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