Manager, Key Account Marketing
New
C
Cox AutomotiveAutomotive remarketing
This position is remote/work from home and can be located anywhere within the United States BUT must live within an hour’s drive of a major airport AND be able to work Central or Eastern Standard hours. If you live near our Atlanta office, the role will be hybrid., Must be able to work Central or Eastern Standard hours; ability to work on CST or EST schedules.Full-TimeManager
SalaryBase salary in the range of $89,400.00 - $134,000.00
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Job Details
- Experience
- 6 years of progressive experience in B2B marketing; alternatives include a master’s degree and 4 years’ experience, a Ph.D. and 1 year of experience, or 10 years’ experience in a related field.
- Required Skills
- SalesforceData visualizationAccount ManagementClient relationship management
Requirements
- Bachelor’s degree in a related discipline, or an accepted alternative education and experience combination.
- Six years of progressive experience in B2B marketing, focused on account management and campaign execution; alternatives include a master’s degree plus 4 years, a Ph.D. plus 1 year, or 10 years in a related field.
- Demonstrated success building and maintaining client relationships.
- Experience managing marketing budgets and demonstrating campaign ROI.
- Ability to distill complex information into clear, concise insights for diverse audiences.
- Strong analytical skills and experience with marketing analytics tools and CRM platforms such as Salesforce.
- Experience using AI-powered tools or advanced analytics to summarize data, identify trends, and support strategic decision-making.
- Ability to work on CST or EST schedules.
- Must live within 60 miles of a major airport and travel up to 25% for client meetings and auction location visits.
- Preferred: degree in Marketing, Business, Analytics, or a related field.
- Preferred: automotive, auction, fleet, rental, or remarketing industry experience.
- Preferred: experience with growth-stage accounts or emerging client segments and proficiency in marketing analytics and data visualization platforms.
Responsibilities
- Develop and implement marketing strategies for assigned Growth and Tier 3 client segments.
- Build understanding of client business models, remarketing objectives, and market challenges.
- Create account-specific marketing plans and serve as a primary marketing contact for assigned accounts.
- Design and execute targeted campaigns supporting client remarketing goals across Manheim's auction network.
- Coordinate digital, event, and location-based marketing activations with Field Marketing and cross-functional teams.
- Use analytics platforms such as Salesforce and AI-enabled tools to synthesize data into insights and performance narratives.
- Translate campaign, buyer, and account data into recommendations for account strategy, optimization, and growth planning.
- Monitor and report on KPIs, campaign performance, and marketing ROI.
- Partner with Sales, Operations, Data Analytics, and Corporate Marketing to align strategies and execute campaigns.
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