PPC Specialist (Google Ads)
New
B
BoostaConsumer finance lead generation
Remote, Ukraine, Kyiv timeFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years of hands-on experience with Google Ads web campaigns
- Required Skills
- Google AnalyticsA/B testing
Requirements
- Have 3+ years of hands-on experience with Google Ads web campaigns, including Search, Performance Max, and Demand Gen.
- Have experience in regulated or high-competition verticals such as finance, lending, insurance, or lead generation.
- Know Google Ads financial services policies, including advertiser verification, disapproval handling, and appeals.
- Have experience with GA4, GTM, enhanced conversions, and gclid-based offline conversion imports.
- Have experience with tCPA, tROAS, Maximize Conversions, and value-based bidding.
- Have experience briefing development or design teams on landing pages or prelanders, and running A/B tests and conversion-rate optimization.
- Understand unit economics, including CPC, CPL, CPA, EPL, and ROI, and provide regular reporting.
- Have launched and scaled campaigns with monthly budgets of $100K+.
- Have managed $100K+/month in Google Ads web campaigns with positive ROAS.
- Have experience building buying processes or playbooks, or mentoring other media buyers.
- Experience with Google App Campaigns for Android apps is a plus.
- Experience with Tier-1 markets, BI dashboards, or AI tools for creatives, ad copy, and analytics is a plus.
Responsibilities
- Launch and scale Google Ads web campaigns across Search, Performance Max, and Demand Gen.
- Analyze past launches and build a repeatable buying process, including launch playbooks and kill/scale rules.
- Build account structures, keyword strategies, audiences, and campaign architecture.
- Set up and maintain conversion tracking with GTM, GA4, and offline imports of sold leads.
- Optimize campaigns toward sold leads and revenue using value-based bidding.
- Plan and run A/B tests for ad copy, creatives, landing pages, and bidding strategies.
- Ensure compliance with Google Ads financial services policies and handle verification, disapprovals, and appeals.
- Monitor campaign spend, CPL, approval rate, ROI, campaigns, and creatives; prepare reports and scaling hypotheses.
- Collaborate with product, development, and UAC teams on funnels, landing pages, and insights.
- Optionally support Google App Campaigns for Android apps.
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