PPC Specialist (Google Ads: GDN / Demand Gen)
New
H
HoneytechWebcomics, digital entertainment
Remote, Europe; Remote, UkraineFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English proficiency at B2 level or higher (plus).
- Experience
- 1.5+ years of experience with Google Ads (GDN, Demand Gen, YouTube), with a focus on display advertising.
- Required Skills
- Data AnalysisA/B testing
Requirements
- Have 1.5+ years of experience with Google Ads (GDN, Demand Gen, YouTube), focused on display advertising.
- Have successful experience launching and scaling advertising campaigns with budgets of $100K+.
- Have experience building and optimizing marketing funnels.
- Regularly conduct A/B tests and make data-driven decisions.
- Be confident working with analytics tools, including GA4, trackers, and dashboards.
- Identify actionable insights from data.
- Bring a systematic mindset and be proactive in building processes.
- English proficiency at B2 level or higher is a plus.
- Experience using AI tools is a plus.
- Understanding the specifics of entertainment products is a plus.
Responsibilities
- Launch and develop a new display advertising direction in Google Ads, including GDN, Demand Gen, and YouTube.
- Build and optimize marketing funnels for digital entertainment products.
- Develop hypotheses and design experiments.
- Launch A/B tests and scale successful solutions.
- Identify opportunities to scale display advertising through Google Ads.
- Build systematic analytics and regular reporting.
- Analyze campaign performance and identify growth opportunities from data.
- Work with the User Acquisition team to develop a shared strategy and exchange insights.
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