Facebook User Acquisition Manager
New
B
BoostaFinancial products
Remote, Europe; Remote, Ukraine, 8:00–11:00 Kyiv timeFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 1.5+ years of practical experience in media buying.
Requirements
- Have at least 1.5 years of practical experience in media buying.
- Have practical Meta media buying experience, including campaign structure, pixel, and CAPI.
- Be able to achieve clear unit economics and maintain CPL, EPL, and ROAS while scaling.
- Have experience with lead-generation funnels (click/install → form → lead).
- Have experience working with mobile applications.
- Have confident analytics and tracker skills, including consolidating data by source and identifying discrepancies.
- Be able to formulate and prioritize creative and product hypotheses and work with the creative department through briefs.
- Experience with additional sources such as TikTok or Snapchat is an advantage, but is not mandatory.
Responsibilities
- Manage and scale Meta campaigns in the financial niche through daily monitoring, optimization, and creative rotation.
- Maintain target CPL, EPL, and ROAS while increasing budgets, and scale winning combinations.
- Formulate hypotheses for the creative department and launch prepared creatives for testing.
- Test product hypotheses involving targeting, funnels, forms, and landing pages.
- Analyze campaigns, segments, and sources, and turn findings into decisions.
- Decide whether to scale, improve, or disable combinations according to set thresholds.
- Prepare weekly reports covering spend, leads, purchases, CPL, EPL, ROAS, and direction status.
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