- Own and optimize Google Ads Search, PMax, UAC, Display, and YouTube campaigns across Asia and Australia.
- Extend campaigns into paid social on Meta, TikTok, and Snapchat where capacity and skillset allow.
- Manage budget pacing and reallocation across markets and channels.
- Deliver against regional ROAS and CPA per first-time deposit targets.
- Run structured A/B tests on creative, bidding strategy, and audience targeting, and report before-and-after results.
- Account for iOS attribution limitations, PMax placement-visibility limitations, and regional regulatory constraints when planning campaigns.
- Localize campaign strategy to market language, competition, regulation, and payment and funding behavior.
- Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing.
- Liaise with Google and, where relevant, Meta, TikTok, and Snapchat account teams.
- Report weekly on spend, revenue, ROAS, and CPA, and flag anomalies.
A/B testing