Facebook User Acquisition Manager (R&D)
New
B
BoostaDigital products
Remote, Europe; Remote, Ukraine, 8:00 and 11:00 Kyiv timeFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 2+ years of experience in media buying.
Requirements
- Have 2+ years of experience in media buying.
- Have practical experience with Meta campaign structure, Pixel, and CAPI.
- Be able to launch and validate new niches and offers from hypothesis through verdict.
- Be able to build a testing process with defined success criteria and stopping thresholds.
- Be able to manage a test budget and reach a conclusion within its limits.
- Have experience assessing unit economics across offer, creative, and funnel combinations.
- Have experience with analytics and trackers.
- Be able to read the view-to-checkout-to-purchase funnel and identify bottlenecks.
- Be able to formulate hypotheses and provide clear conclusions to product and creative teams.
Responsibilities
- Launch and validate MVPs through Meta, from hypothesis to a continue, improve, or close decision.
- Evaluate offer, creative, and funnel combinations against unit economics and close tests that do not meet targets.
- Manage test budgets and reach a verdict within budget limits.
- Document each verdict in writing with figures and a date.
- Build a repeatable testing process with success criteria and stopping thresholds.
- Give product and creative teams data-driven conclusions about funnel bottlenecks and potential changes.
- Maintain a test registry and weekly reports covering launches, closures, spend, conclusions, and next steps.
- Independently identify new niches and prepare structured test proposals.
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