User Acquisition Manager (PPC)

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Listing location: Warsaw, Mazowieckie, Poland / Dubai / London, England, United Kingdom; Employment type: Remote; Workplace type: RemoteFull-TimeManager

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Job Details

Languages: Fluent written and verbal English
Experience: 3+ years of hands-on PPC management
Required Skills: A/B testing

Requirements

Have 3+ years of hands-on PPC management experience.
Have experience in fintech, trading, or regulated financial services.
Bring deep, direct Google Ads experience, including Search, PMax, and UAC.
Have working knowledge of mobile attribution constraints, including iOS ATT/SKAD and modelled versus deterministic conversion data.
Be comfortable operating across multiple markets and currencies simultaneously.
Be able to interpret performance dashboards and make budget or bidding decisions independently.
Be willing to learn the company's compliance doctrine.
Be fluent in written and verbal English.
Paid social experience with Meta, TikTok, or Snapchat Ads Manager is a bonus.
APAC or ANZ paid media experience is a plus.
Experience in a regulated advertising environment is a plus.
Additional Asia-region language skills such as Mandarin, Vietnamese, or Bahasa are a plus.

Responsibilities

Own and optimize Google Ads Search, PMax, UAC, Display, and YouTube campaigns across Asia and Australia.
Extend campaigns into paid social on Meta, TikTok, and Snapchat where capacity and skillset allow.
Manage budget pacing and reallocation across markets and channels.
Deliver against regional ROAS and CPA per first-time deposit targets.
Run structured A/B tests on creative, bidding strategy, and audience targeting, and report before-and-after results.
Account for iOS attribution limitations, PMax placement-visibility limitations, and regional regulatory constraints when planning campaigns.
Localize campaign strategy to market language, competition, regulation, and payment and funding behavior.
Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing.
Liaise with Google and, where relevant, Meta, TikTok, and Snapchat account teams.
Report weekly on spend, revenue, ROAS, and CPA, and flag anomalies.

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