Senior Specialist - Search Marketing - SEO + AEO + Content
New
J
JobgetherDigital marketing
Remote work opportunity based in Brazil.Full-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- HTMLMicrosoft ExcelSEO
Requirements
- Have proven professional experience in Search Engine Optimization (SEO).
- Bring strong knowledge of AI-powered search optimization and Answer Engine Optimization (AEO).
- Have expertise in content strategy, search-driven content architecture, user intent analysis, and buyer journey mapping.
- Be able to develop keyword strategies, content themes, and content frameworks that support engagement and conversions.
- Have hands-on experience with Google Search Console, Google Ads, and Adobe Analytics.
- Demonstrate strong analytical, reporting, problem-solving, and data interpretation skills.
- Have advanced proficiency in Microsoft Excel, PowerPoint, and Word.
- Communicate clearly and collaborate effectively with diverse stakeholders and teams.
- Working knowledge of HTML, CSS, and JavaScript is an advantage.
- Experience with marketing automation tools and processes is a plus.
- Experience mentoring or coaching junior professionals is a plus.
Responsibilities
- Lead and execute end-to-end SEO and Answer Engine Optimization initiatives across multiple digital properties.
- Develop global content strategies aligned with search objectives, user needs, and conversion goals.
- Define keyword strategies, content themes, search-driven content architectures, and conversion-focused frameworks.
- Create and optimize content based on user intent, search demand, and buyer journey stages.
- Conduct technical SEO audits, on-page optimization, and website health assessments.
- Partner with developers, writers, designers, project managers, and business stakeholders to implement strategies.
- Analyze search performance and develop reports and dashboards with actionable insights.
- Contribute to search marketing standards, processes, guidelines, and best practices.
- Identify opportunities to improve team efficiency through automation and digital marketing tools.
- Integrate search marketing initiatives with broader digital marketing strategies and channels.
- Provide guidance, coaching, and mentorship to junior team members when needed.
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