Social Media Manager

New

Blue View BuilderHomebuilding and real estate

San Diego, California, United States, At least 3 hours overlap with Pacific 8:00 a.m.–5:00 p.m.Part-TimeManager

Salary not disclosed

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Job Details

Have 2+ years of experience running brand social.
Have hands-on experience with Meta Ads Manager.
Have hands-on experience with Google Ads Display or Demand Gen; Search-only experience is not enough.
Provide a portfolio with 3–5 live or recent accounts.
Include one paid campaign story covering objective, spend, and result.
Use Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, and Sheets.
Be comfortable working in homebuilding and real estate.
Work approximately 16–20 hours per week, mostly Monday–Friday.
Provide at least 3 hours of overlap with Pacific 8:00 a.m.–5:00 p.m.
Have clear written English; Spanish is a plus for comments.

Manage Instagram, Facebook, and TikTok.
Plan a content calendar 2–4 weeks ahead for stills, Reels/Shorts, carousels, and project photos.
Write on-brand copy, schedule and publish content, and create light designs in Canva.
Prepare a monthly content report covering what ran, what held, and what to stop.
Reply to comments and DMs within one business day during coverage hours.
Route leads via Zapier to Pipedrive and Calendly, and monitor mentions, competitor posts, and relevant local housing news.
Build, launch, and optimize Meta and Google Display/Demand Gen campaigns, including lead forms, site traffic, and retargeting.
Test 2–3 ad variants at a time and provide weekly spend and CPL snapshots and monthly campaign learnings.
Maintain conversion tracking hygiene across pixels, GA4, and lead-form quality, and flag breaks.

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