Technical Product Marketing Manager
A
AppGateCybersecurity
Workable workplace: remote; Workable locations: United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4–7 years of product marketing experience (or combined product marketing, technical marketing, solutions engineering or product management experience)
- Required Skills
- Networking
Requirements
- Have 4–7 years of product marketing experience, or combined product marketing, technical marketing, solutions engineering, or product management experience.
- Bring experience supporting B2B enterprise security products, ideally.
- Have direct experience marketing or selling to Federal, DoD, and/or State & Local government; this is strongly preferred.
- Have hands-on familiarity with government RFP/RFI processes and experience supporting proposal teams.
- Have working knowledge of the DoD Zero Trust Strategy, CISA Zero Trust Maturity Model, NIST SP 800-207 and 800-53, CMMC, FedRAMP, and TIC 3.0.
- Bring technical aptitude in networking, identity and access, and cloud security, and be able to speak credibly with engineers, architects, and security leaders.
- Have strong writing and storytelling skills for technical-to-mission messaging and sales-facing content.
- Have experience launching products and equipping sales teams with playbooks and assets.
- Have experience tracking content performance, win rates, and go-to-market metrics.
- An active security clearance, or the ability to obtain and maintain one, is preferred.
- A bachelor's degree in Marketing, Communications, Business, Computer Science, or a related field is preferred.
Responsibilities
- Develop and own Federal positioning, value propositions, personas, and messaging for AppGate ZTNA.
- Partner with solutions engineering on RFP, RFI, RFQ, and sources-sought responses, and maintain a reusable response library.
- Map AppGate capabilities to government compliance and security control requirements and create evaluation and justification content.
- Plan and execute product launches and campaigns, including launch plans, sales playbooks, collateral, and cross-functional enablement.
- Build Federal sales enablement assets and train Federal sales, solutions engineering, and field marketing teams.
- Create technical, customer-facing content for government audiences, including whitepapers, solution briefs, reference architectures, and webinar materials.
- Support channel and ecosystem go-to-market with systems integrators, Federal resellers, and contract vehicle holders.
- Conduct Federal-market competitive analysis and provide actionable intelligence to product, sales, and demand teams.
- Partner with demand generation and customer reference programs on Federal campaigns, events, and thought leadership.
- Track policy, budget, mandate, agency Zero Trust, customer, and analyst developments to guide positioning and roadmap input.
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