Director of Product Marketing
New
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StoryblokHeadless CMS
Director of Product Marketing - USAFull-TimeDirector
Salary184,200 - 250,000 USD per year
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Job Details
- Experience
- 8+ years of experience in Product Marketing, with at least 2+ years in a leadership role.
- Required Skills
- Salesforce
Requirements
- Have 8+ years of experience in Product Marketing, including at least 2+ years in a leadership role.
- Bring proven experience in a fast-growing B2B SaaS environment.
- Have a strong understanding of product-led growth (PLG) motions, SaaS business models, and the product lifecycle.
- Demonstrate success in go-to-market execution, analyst engagement, and pricing strategy.
- Be able to read API documentation and understand headless CMS architecture, integration points, and trade-offs.
- Bring experience working hands-on with developers or in a technical product marketing, solutions engineering, technical product management, or engineering-adjacent role.
- Demonstrate executive presence, cross-functional collaboration, and stakeholder influence.
- Have familiarity with Salesforce, marketing automation, G2, or product marketing platforms such as Klue; these are listed as a plus.
- Demonstrate AI literacy and the ability to use AI tools with sound judgment and critical thinking.
Responsibilities
- Own and evolve core messaging and the differentiated value proposition across developers, marketers, partners, and enterprise buyers.
- Direct customer, market, and competitive research programs.
- Own go-to-market strategy for major product and feature launches and coordinate alignment across relevant teams.
- Develop phased rollout strategies and launch toolkits, and measure launch performance and adoption.
- Build sales playbooks and provide revenue teams with battlecards, ROI calculators, solution briefs, demo scripts, and objection handling.
- Lead analyst relations, analyst briefings, submission processes, and review-platform growth and monitoring.
- Set priorities for website conversion optimization and direct testing of messaging, calls to action, layouts, and customer journeys.
- Lead, mentor, and develop the Product Marketing team and coordinate with Product, Growth, Brand, and Sales.
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