Marketing Manager, News
New
T
The Daily WireDigital publishing
Listing location: Nashville, TNFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7-10+ years of experience
- Required Skills
- Data AnalysisSEO
Requirements
- 7-10+ years of experience.
- Experience in digital publishing, audience development, or growth marketing for news or media organizations.
- Proven track record of driving traffic growth and subscription conversion through data-driven strategies.
- Strong understanding of SEO, content distribution, and platform dynamics, including Google Discover.
- Experience testing and optimizing paywalls, user flows, and conversion strategies.
- Ability to analyze data and translate insights into actionable growth initiatives.
- Ability to build and execute strategies independently.
- Background in Marketing, Communications, Journalism, or a related field preferred.
- Experience in a digital publishing environment preferred.
Responsibilities
- Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms.
- Own the user funnel from first click through subscription conversion, optimizing engagement and retention.
- Develop and optimize paywall strategies, messaging, and user flows to increase conversions.
- Analyze traffic, engagement, and conversion metrics to inform strategy.
- Build and manage distribution strategies across search engines, news aggregators, and social platforms.
- Partner with editorial teams to optimize headlines, packaging, timing, and content distribution.
- Drive experimentation across channels, messaging, and user experiences.
- Identify and scale growth opportunities such as Google Discover and algorithm-driven platforms.
- Manage cross-functional initiatives, timelines, and execution across teams.
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